Consumer Awareness & Defense

Consumer Protection Hub

Know your rights, verify jeweller accreditation, understand hallmarking, and resolve buying grievances.

Verify Jeweller Before You Buy

Always verify if a jewellery showroom or online seller holds an active IGS Accreditation Mark before making your purchase.

Education Guide

Understanding Gold Karatage & Purity

Official purity standards recognised under IS 1417 & IGS-CON-03.

24K GOLD

99.9% Pure

Fine bullion bars, coins, and mint ingots. Too soft for regular jewellery wear.


Fineness: 999
22K GOLD

91.6% Pure

Standard Indian bridal jewellery. Alloyed with copper/silver for strength.


BIS Mark: 22K916
18K GOLD

75.0% Pure

Diamond studded & stone-set modern jewellery. Durable and scratch resistant.


BIS Mark: 18K750
14K GOLD

58.5% Pure

Lightweight daily-wear fashion jewellery and international export designs.


BIS Mark: 14K585
Verification Security

What is HUID (Hallmark Unique ID)?

A 6-digit alphanumeric code laser-etched onto every hallmarked gold article sold in India. It guarantees that the piece was individually fire-assayed at a BIS-recognized laboratory.

Three Symbols to Look For on Every Piece:
  1. BIS Logo (Triangular hallmark mark)
  2. Purity Mark (e.g. 22K916 or 18K750)
  3. 6-Digit HUID Code (e.g. `AX89K2`)

Mandatory Point of Sale Disclosures

Under IGS Consumer Protection Standard IGS-CON-03, accredited jewellers must explicitly state on every tax invoice:

  • Gross weight & net gold weight in grams (accurate to 0.01g).
  • Purity & Karatage breakdown.
  • Making charges stated separately (per gram or fixed piece rate).
  • Prevailing daily gold rate applied for billing.
  • Guaranteed buy-back & exchange policy terms.
Consumer Questions

Frequently Asked Questions